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Channel: 2. Drive and Determine Goals Archives - Influencer Relations
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Contraints on the influence of analysts’ blogs

Lighthouse’s regular CIO surveys continue to show that the international influence on buyers of blogs, and even of analysts’ blogs, is still modest. There’s a significant difference between the impact...

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Ward-Dutton and Chapple to discuss open source analysis

The open source approach to industry analysis is an interesting approach to exploiting the power of the internet to analyse a product/vendor. Recently, a number of leading figures in the analyst...

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More fiction from influencer50?

This month’s issue of The Marketer includes an article which claims that analyst influence is falling. Influencer50′s Duncan Brown has the byline on the article, which unsurprisingly includes no detail...

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East Europe and Middle East are 2007’s tech hotspots

The Forrester (FORR) 2007 IT Spending Forecasts are out. Considering this week’s fall in stock on the Nasdaq, our post titled Preparing for a US slowdown, linked to growth elsewhere also stresses the...

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East Europe and Middle East are 2007′s tech hotspots

The Forrester (FORR) 2007 IT Spending Forecasts are out. Considering this week’s fall in stock on the Nasdaq, our post titled Preparing for a US slowdown, linked to growth elsewhere also stresses the...

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How independent are independent analysts?

Analyst relations is a niche activity. That encourages analysts relations managers to look to other communications areas to learn from and co-operate with. One of these is investor relations, which has...

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ICT numbers and their reliability

A new paper from Berlecon is an important broadside against much of the rest of the analyst industry. The paper is only in German, so I thought I’d attempt a translation of the paper, by Dr. Andreas...

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Longhaus: what’s the difference with open source analysis?

Sam Higgins has written an article evaluating OSA, a project on open source and alternative analysis, in the new issue of Longview, the newsletter of Australian analyst firm Longhaus. Higgins stresses...

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"Open Source"? Or Crowd Surfing?

During a recent blog post discussing what many are referring to as open source analysts, I made some comments about one specific company, Freeform Dynamics, that with hindsight could have been...

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Masterclass explores technology forecasting

Industry analysts, and those who want to understand them, should know about the annual Foresight course at PREST (Policy Research in Engineering, Science and Technology), part of Manchester Business...

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Why vendors mistake analysts’ primary task as being forecasting

Thanks to Efrem Mallach for flagging up an interesting new article: Matt Asay’s criticism of analysts’ failures at making accurate market predictions. Matt’s argument is that analysts are great at...

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Misapplication of IIAR survey gives tactical opportunities to AR managers

One of the most easily available ‘rankings’ of industry analysts mistakenly focusses on a subset of analysts whose most common feature is that IIAR members find them easy to work with. The All The...

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At the crossroads: Opportunities for AR

“AR has a great opportunity” to close the social media loop, Jonny Bentwood told us this week. As the strategy guru at Edelman responsible for social media and analyst relations, he has a powerful...

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The rise of the right-brained analyst

There’s a opportunity facing analysts. It arises from a gap between what analysts offer and what their clients are looking for. Analyst firms traditionally use analytical skills which, by focussing...

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Big data: What are 80% of analysts missing, and why?

How can individuals and businesses use big data from the major societal changes in the world today? That was the question that Dominique Turcq posed to me and other alumni of EDHEC, one of the five...

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‘Tis the season to make forecasts….

It’s funny: I was just speaking to someone today who is collecting predictions for 2006 from her colleagues, so that they can track themselves against their competitors’ accuracy in some way. It was...

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Analysts don’t spend most of their time researching

There’s been a nasty spat over on ARmadgeddon over the question of whether industry analysts spend enough time researching. Look here, there and everywhere. The dispute is this: the clatch at...

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No Alternative To Megamistakes?

Ancient kings pointlessly punished their alchemists when they failed to create gold, rather than question their own avarice. Frequent criticism of industry analysts’ inaccurate forecasts is similarly...

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Gartner’s new predictions

We don’t want to get stuck on someone else’s riff, but we had to comment on the new 2007 predictions from Gartner. According to a BBC story, blogging will peak in 2007, Vista will be the last major...

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Kea Company doubles European team

Kea Company, the global influencer relations consultancy, has announced new team members in Europe including advisory partner Annelieke Nagel, a Gartner and IDC alumnus with 30 years’ experience in the...

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